Home > Uncategorized > Video Production – Scoring Means More than Taking the Shot

Video Production – Scoring Means More than Taking the Shot

By Clyde Sharpe
President of International Sales for Elasto Proxy

Recently, employees at Elasto Proxy’s headquarters in Boisbriand, Québec learned how to make videos. Scar Productions, a husband and wife videography team, provided expert instruction in film-making and editing. The training that Juan Pablo Adams and Natalia Solis offer is hands-on and practical – even if you don’t aspire to become a Hollywood film director. It’s also a lot of fun, as a group of us discovered while learning about everything from storyboarding and set preparation to audio editing and video exporting.

Camera work is important, but there’s more to making a video than just taking the shot. As Juan Pablo and Natalia taught us, filmmakers need to consider how they’ll use what they shoot. Then there’s video editing, my favorite part of training and an important part of the filmmaking process. Here at Elasto Proxy, we plan to use Adobe Premiere Pro software. Adobe calls it “the ultimate toolset for video pros,” and I’m looking forward to continuing to learn about its many features.

Technology alone won’t ensure video-making success, but it does help to have proper lighting and a good camera. Although I’m a fan of Apple products, the Nikon that Elasto Proxy purchased is a better camera than the one on my new iPhone 5. Our new wireless microphone was also a good investment, but don’t look for me to appear in a video just yet. Although I enjoy the filmmaking process, I prefer to be behind the camera instead of in front of it – at least for now.

In the meantime, I hope you’ll visit and subscribe to the Elasto Proxy Channel on YouTube. The two videos that you’ll find there (one in English and one in French) are not ones that we shot ourselves. I encourage you to watch them, however, and would welcome your feedback. Going forward, Elasto Proxy plans to create training videos for our employees and for our customers. For viewers who enjoy unscripted performances, we may even share some bloopers and outtakes with you. So stay tuned!

Categories: Uncategorized
  1. December 18, 2012 at 4:27 pm

    Having the people who are using the marketing help create the videos make sense – they know what they want to say about their product and how to say it. They would just need some assistance on the camera and editing work. Thanks for sharing your experiences.

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